Who Cares
Arctic White
$279
The Collection
For those who need no approval
The confidence to choose for yourself, with Who Cares on the dial. A limited edition, each watch made to order
Who Cares | Testimonials
★★★★★
Every time I'm out for dinner, someone leans in to read the dial, spots the 'Who Cares', and just starts laughing. In black, it looks completely serious from across the table, which is exactly the point.
Jake M.New York, USA · Obsidian Black
★★★★★
I really wanted a pink watch, but I was worried it would look like a toy. The ceramic and matching bracelet give it such presence, and the 38.5 mm size fits my wrist perfectly. I just don't take it off.
Translated from Hebrew to English
Noa L.Tel Aviv, Israel · Orchid Pink
★★★★★
Around here, everyone is constantly talking about waiting lists. Meanwhile, I wear my white 'Who Cares' and get way more questions and compliments than anyone sitting next to me.
Layla K.Dubai, UAE · Arctic White
★★★★★
The green color is actually much more subtle and elegant than I expected, in the best way possible. The wavy dial catches the light beautifully throughout the day.
Emma T.Toronto, Canada · Alpine Green
★★★★★
I was looking for a watch for the office that wasn't totally boring. The navy blue looks completely professional until someone looks closely at the dial. Plus, I actually check the date window every single morning.
Olivia H.Sydney, Australia · Midnight Blue